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Vespa Heats Up The Heartland?

Conventional marketing wisdom suggests that trends start on either the West or East coast (it depends on who you are talking to... and whether they happen to live in LA or NYC) and move to the middle. Imagine how surprised we were to learn that the leading Vespa boutique (dealer) is located in Kansas City, MO! Does this mean that Vespa is losing its "hotness" and rapidly becoming ubiquitous (having already won over both coasts)? Or does it suggest that there is something happenning in the heartland of which marketers of "style" products should be aware?

Posted by Bradley Peacock | Permalink


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